J o e l
P h i l l i p s
Leadership, Strategy, Growth
PERSONAL DATA
Vision | Excellence | Service | Value | Character | Integrity | Perseverance | Performance
Driven corporate leader, international best-selling author passionate about building and growing dynamic businesses. Highly experienced in Start-Ups, Digital Marketing, Marketing Software Development, App Development, Data, Analytics, Mobile, Website Security, Cyber Security, eCommerce, Real Estate and Automotive. Extremely skilled at solving complex problems and finding innovative solutions to resolve conflict or reach consensus. Focused on scaling and growth for start-ups and small to medium businesses (SMB's).
Experienced leader and strategist with an entrepreneurial mentality. Compelled to innovate, define, test, measure and refine systems and processes to maximize efficiency and productivity. Strong analytical and critical thinking skills. Effective communicator focused on information flow and transparency. Motivated to build and inspire teams using a competitive and cooperative foundation to foster new ideas and imaginative solutions. Most important traits are listening, asking “why”, character, integrity and perseverance.
On a Mission
Having always been driven to excel, my firm belief was that hard work will get me everywhere I needed to go. As I gather years of experience however, I have come to find that hard work alone isn't enough. It takes a team to accomplish the bigger goals in life and a team is much more than just a collection of people.
A team that performs at the highest level is a team driven by example who has complete faith in the leader of that team. To gain faith requires trust. To gain trust requires honesty, transparency and a belief based on experience that the leader has the best interest of the team and team members as the primary driving force.
A team that operates at the highest level is a team that has clear, concise, well-defined and understandable goals. It is a team that is working in one direction as a cohesive unit with a pre-defined method of attacking problems and resolving conflict. It is a team that is allowed to innovate and is given the capacity to grow beyond pre-conceived boundaries.
If there is anything I have learned, it is that there is no limit to what people can achieve when obstacles are removed from the equation. Finally, a good leader leads and a great leader serves, but every true leader has a mission.
Some Highlights
Company
- CEO, CTO and Advisory Board Member
- Founder - Proshark, Strategic Advisor Board, WhoTakesCoin, Athenem, Lighthouse Properties
- Real Estate operations - Acquisition & Development
Experience
- Generated annual sales in excess of $250M
- Experienced startup, growth and capitalization
- Digital Marketing, Cyber Security, Data
- Website, Software and App Development
- Large scale digital marketing campaign management and measurement
- Enterprise data, analytics and marketing platforms
Books
- Amazon Best Seller
- International Best Seller
Strategy
- Ecosystem modeling and integration
- Crisis Management, Turnarounds, Exit Strategy
Technology
- SaaS / PaaS / IaaS - Platform architecture & cloud computing design and development
- Blockchain - NFT, Mining, AI hosting setup & operations
- Data Sciences - Data Structure, Architecture, Management, Security & Delivery
Biography - Short Version
Joel Phillips is a seasoned entrepreneur who has dedicated his career to building businesses and bridging the gap between technology and business. As CEO of Proshark, a leading software development, automation, and digital solutions company, Joel brings a wealth of experience and expertise in management and technology. In addition, Joel Phillips is a founder of the Strategic Advisor Board, a consulting firm that helps mid-sized businesses grow and scale. He is the Global Managing Partner for North America and Europe.
With experience and focus in leadership, digital solutions, software development, automation, app development, data sciences, analytics, and cybersecurity, Joel has helped many businesses grow and succeed. He is constantly motivated to build and inspire teams by fostering new ideas and imaginative solutions using a competitive and collaborative foundation. Joel’s innate curiosity and strong analytical skills compel him to define, test, measure, and strategically refine systems and processes to help organizations achieve their goals.
With a diverse professional background spanning multiple industries, Joel is a member of Mensa and certified in multiple technologies. He holds a real estate broker’s license in California. Prior to founding Proshark and the Strategic Advisor Board, he served as a Senior Project Manager for 4G Development, where he managed over thirty commercial construction projects from entitlement to completion. During his tenure as a broker, managing over 50 licensed agents, he developed his own web-based subscription platform offering distressed assets, appraisals, loans, and other related services. His resume also includes stints at Sony Pictures Digital Entertainment...READ MORE
CATEGORY EXPERIENCE
Here are a few areas where I have expertise and practical knowledge. If you need more information, please contact me below and I will be happy to provide more detail.
EDUCATION
University of Texas at Austin
BBA - Business Management
Minor (Qual) - International Business
Business Management with a focus on Economics and Finance. Qualified for major in International Business with emphasis on offshore manufacturing, labor and trade.
University of Phoenix
Masters - Technology Management GPA: 3.87
Executive program to obtain my MBA in Technology Management. Studied Product, Product Life Cycles in terms of design, development and deployment in marketplace.
NWCU School of Law
1st Year Law School
Undertook first year of law school while running a company and building technology platforms. Currently on hold for completion at a later date if I elect to do so. Studied basics of law.
PROFESSIONAL EXPERIENCE
Proshark
DATA | DEVELOPMENT | DIGITAL MARKETING | SECURITY
Founder | Southern California | 2017 to Present
Start-up focused on building relationships through digital interaction while protecting client and consumer data. Combined multiple marketing channels into custom and semi-custom inbound and outbound solutions designed to improve marketing budget efficiency. Performed data analytics, modeling, segmenting and testing to improve consumer engagement. Utilized security tools and defensive measures to protect website and data.
WhoTakesCoin
BLOCKCHAIN | CRYPTO | BLOCKCHAIN DIRECTORY
Founder / Advisor | Southern California | 2017 to Present
Passion blockchain project to create a central store of information for individuals and companies who take coin or who are interested in accepting crypto currency as a method of transacting in the marketplace. This project was created to provide merchant listings and develop a data store surrounding individuals, companies and market intelligence in the blockchain space as the adoption rate of blockchain and crypto currencies continue to rise.
Strategic Advisor Board
ADVISORY | TECHNOLOGY | CONSULTANT | GROWTH & SCALE
Founder | Boulder, Colorado | 2019 to Present
Founder, CTO and Global Managing Partner. Serve as Advisor, Advisory Board, Technical Consultant and fractional CTO for small to medium size companies. Help develop and drive technology vision for organizations in software development, SaaS and digital marketing capacities. Work with other advisors, directors, business owners and founders to develop strategies for scale and growth.
Atheneum Blockchain
BLOCKCHAIN | EDUCATION | E-LEARNING EVOLVED
Founder | Southern California | 2018 to Present
Strategic Advisor role responsible for developing the vision and executing the mission with a remote team of individuals for this startup in the space where education meets blockchain. Worked with multiple disciplines to create cohesive and highly functioning business units from finance to technology to develop a world class educational and training platform.
4G Development
Senior Project Manager | San Diego, CA | 2015 - 2020

Promoted from Project Manager. Worked remotely to manage over 30 commercial construction projects from entitlement to completion of construction. Worked with municipalities and jurisdictional agencies to get projects approved. Collaborated with architects, civil engineers and other vendors to complete and coordinate design and plan approval for site work and underground facilities. Negotiated utility contracts and installations. Coordinated plans and lease execution with landlords and developers. Created and managed complex timelines. Direct reports - 1 to 3 depending on project load.
Sony Pictures Digital Entertainment
Manager - Business Intelligence Group / Culver City, CA /
2002 - 2004
Created and launched the Business Intelligence Group (BIG) within Sony Pictures Digital Entertainment. Aggregated data between Sony business units to develop marketing intelligence. Constructed proprietary data analysis and mining tools to develop projection models. Identified purchase and behavior patterns to drive and deepen consumer relationships, improved brand loyalty and focused on generating incremental revenue. Built world-class team of nine direct reports to design, develop and deploy big data platform. Performed the following functions – Strategic Planning, Infrastructure, Security, System Architecture, Business Development, Vendor Relations and Contract Negotiation.
American Loans, Inc.
VP Technology & Operations / San Diego, CA / 1999 - 2000
Hired and managed development team to build and deploy financial software. Designed CRM and Business Intelligence functions for customer acquisition and retention. Captured 15% cost savings against first year budget and launched fully functional Operational Data Store and commerce engine on time and under budget. Allocated and managed resources for start-up organization. Built infrastructure, financial data security protocols, vendor relations and performed contract negotiation for services and equipment. Managed multiple disciplines.
J Phillips, Inc
dba Lighthouse
CEO / Founder | Southern California | 2004 - 2015

Real estate and technology organization with annual sales exceeding $250M. Developed a proprietary recommendation engine for investor and institutional acquisitions as well as portfolio management. Built a subscription model web platform for offering distressed assets, valuation, lending and other associated services to the public. Real estate sales and real estate development. 50 agents plus supporting staff.
eAssist Global Solutions
Senior Systems Analyst / San Diego, CA / 2000 - 2002

Translated business requirements into technical specifications and deliverable components for a CRM / data-centric software development company. Managed the technical portion of the sales cycle for financial and HIPPA compliant organizations. Integrated existing systems architecture to accommodate platform requirements and maintain minimum performance standards. Assessed hardware, data management and application security for financial information compliance including SAS70 and WebTrust Certification. Performed training and troubleshooting. Estimated resource requirements for implementation.
ELNT, Inc.
Regional Director of Operations / Austin, TX / 1997 - 1999
Managed team of 240 employees across 7 states (12 direct reports) for service organization. Directed operational functions including P&L responsibility. Administered annual budget of $24 million. Maintained vendor relations and negotiations. Engineered revenue/profit turnaround for under-performing area and took region from last place in sales and margin to first position in 6 months. Lowered operating expenses 12% and increased revenues 30% across multiple locations by innovating employee incentives and customer relations programs.
Licenses, Certifications, Affiliations, Volunteer, & Activities
Licenses / Certifications
- MENSA
- MCSE
- CCNA
- CA Broker License
- RE: HUD, AREO, e-Pro, Five Star, NABPOP, NASSPro
- California Business Broker (CABB)
Volunteer & Charitable
- Planning Commission Chairman
City of Murrieta - Small Business Advisor
City of Murrieta - Founder - J Ryley Foundation
- Habitat for Humanity
Activities & Interests
- Flying
- Sailing
- Music - Guitar / Mixing
- Golf
- Biking
PORTFOLIO
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